There are many other resources for helping you spot the difference in a profile and a page. When growing your business page, consider using automatic posting tools that would allow you to spend more time engaging with your audience. Tools like these can save you time by posting content so you can focus on being responsive and creating new content. As mentioned above, Meta Business is another reliable strategy to help you grow your business by extending your brand reach to other platforms. These include a Facebook account, a business name, category and bio.
Step 5: Add your profile images and call to action button
Once you have your profile set up, you can easily transition to setting up your business presence. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Your profile photo accompanies your business name in search results and when you interact with users.
How to set up a Facebook Business page + growth tips
This is optional, but it’s best to do it because it gives a Jackpot Jill Online Casino concise explanation of what your brand is about. Keep it clear and to the point, and add keywords for SEO purposes (e.g. comfy clothing, clothing for every day). People are able to search Pages by category, so choosing the right category or categories will ensure you show up when they’re looking for what you offer. It can be more general, like “clothing store” or “fashion & beauty”, or more specific such as “women’s second hand clothing store”.
- If people see your Facebook page as a reliable source of information about your business, they’re more likely to visit it regularly and follow it to not miss any updates.
- It should represent your brand’s essence and message, giving visitors an idea of what your business is about at a glance.
- Facebook business pages are essential because they offer more capabilities for keeping brands active, relevant and connected to their audience.
- Add any other information you would expect to see when viewing a business page, such as contact information, location and hours of operation.
- This is also the spot to opt in or out of marketing and promotional materials.
And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. You’ll get a pop-up box with the options to temporarily deactivate or permanently delete your page. Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to.
This will promote real interactions and help with your business aims on Facebook. For more in-depth insights, use Buffer’s analytics dashboard to dig into how each individual post performs. Not only can you monitor key metrics such as engagement rates and total reach, but you can also build and share custom reports that align with your business’ social media goals.
180,000+ creators, small businesses, and marketers use Buffer to grow their audiences every month. When your page is promotion-ready, link to it on other social media networks and your website, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well. All of these details will appear in the About section of your Facebook Page, where you can add even more information, such as your business’ story, awards, menu, etc. Maintain consistency with pre-scheduled Facebook posts, or opt for seamless publishing from your RSS feed.
