The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — King Johnnie Casino Facebook Page up to two keywords tracking anything at all over the last 7 days.
Plan and compose your content
An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page.
In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences. After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile view. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
New Facebook Reels Update: What’s HAPPENING?!
Search for your new admin by name and click on the right account. Double-check you’ve got the right person, since there may be more than one with the same name. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers).
- Double-check you’ve got the right person, since there may be more than one with the same name.
- Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.
- To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.
- Your Facebook Page is likely serving as a first point of connection.
Step #3: Fill out your bio.
Every Hootsuite plan includes everything you need to get started with social listening. If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.
Make sure the photos you choose align with your brand and are easily identifiable with your business. For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. It helps track metrics like reach, engagement rate, impressions, shares, and more.
And then the profile photo is a square, 170 x 170 pixels. Keep in mind that this shouldn’t be your personal information. Now, we selected bank for our fake page here so it’s prompting us to enter an address. But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Schedule all your social posts and track their performance in one dashboard.
Another Facebook Page management tool that’s easy to use? Schedule posts, answer messages, and manage ads from one place. You can post text, create Stories and Reels, add photos, share links, conduct polls, or go Live if you dare. This is also the spot to opt in or out of marketing and promotional materials. When you use Facebook, you may not always be logged in as your Page.
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.
